Internet marketing is in its use as a medium for building the brand perception of the product and sales support functions, has the ability as a bridge for companies to achieve the purpose in using it. The use of internet marketing as a medium in marketing communications enables a firm understanding of the purpose of internet marketing amazing selling machine. Utilization amazing internet marketing as a selling machine, how to facilitate the understanding of the purpose of communication about internet marketing:
a. Dissemination of Information
One of the main goals internet presence as media marketing is to provide complete information and in-depth about a company’s products. Company or brand owners who use internet marketing to provide all information about its products are more likely to be able to find a buyer. Briefly, the use of the Internet as a marketing medium is the most appropriate to deliver complete information to the public
b. creating Awareness
For companies that still have a limited promotional budget, the use of internet in marketing offering to create an awareness that is more effective than other traditional media. So the use of internet marketing is sometimes more helpful in creating awareness of the organization while creating awareness for goods or services produced by the company.
c. Research Objectives
A company using the internet in addition to developing and maintaining relationships with customers also aims to conduct market research and gather information from a rival company.
d. build Perception
Many companies today use the Internet as a marketing medium is designed with the goal of building the perception of the image of the company concerned to the audience.
e. trial Product
The Company sometimes uses the internet in the electronic marketing to offer to visitors in an effort to encourage consumers to be willing to try the products offered.
f. Increase Distribution
Internet marketing as a medium that has some tools to make a number of enterprises IT can work together for mutual showcase their products respectively. One of these tools is the website where the form of cooperation called affiliate namely relations of cooperation between a number of websites or website.
g. Improve service
Many companies feel the benefits of the Internet because it is able to provide information and answer customer questions and complaints. The role can ultimately improve service and build relationships between companies and consumers.